Newcastle United are earning their stripes – and a transfer windfall

Newcastle United's new kit deal with adidas will change the game at the club – and also take the brand around the world.

An temporary adidas advert painted on the side of The Strawberry last season.

It’s almost time.

After months of speculation and weeks of leaks, Newcastle United and adidas will finally kick off their new deal by launching the club’s new home shirt today.

Demand for the new kit is expected to be very strong.

The club has opened a temporary club store next to…